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Foodguruz is an interesting app that combines technology and dining. It provides prescriptive and real-time guidance to people at the time of food consumption and empowers people to make healthy dietary choices when dining out, buying groceries, or ordering online. Ethan Bindelglas, co-founder of FoodGuruz approached us to create a minimal and unique identity and UI for their app. Below are the creative concepts presented.

Analysis and research on consumer market and demographics
Identifying company’s Vision and Brand Personality
Finalizing on branding color palette, typography, brand direction and other resources
Creative concepts design for logo and UI design

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