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IronCore Athletics

Iron Core Athletics is the manufacturer of premium exercise equipment like Fitness Sandbags, Exercise/Resistance Bands, Pull Up Bars, Pull Up Bands serving the Crossfit community. They were looking for a website homepage makeover and wanted a clean and professional looking eCommerce homepage design. Presented are the draft design concepts for the homepage of IronCore Athletics.

Analysis and research on consumer market and demographics
Identifying company’s Vision and Brand Personality
Finalizing on branding color palette, typography, brand direction and other resources
Creative concepts design for logo, business stationary, collateral, social media assets and mockups

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