As we all know eCommerce website design plays an important role in deciding the bouncing rate of the site. However, working on the images of your online shop is also a great a way to reduce the bounce rate on your site.
Below are few tips to optimize the use of images on your site to drive more traffic and reduce website bounce rates.
Make a great first impression
Images are the primary factor your customers see once staring at a product page, and people 1st few seconds will be crucial in deciding if the product is what they’re trying to find.
In fact, in an exceedingly 2017 study commissioned by BigCommerce and sq., Yankee web shoppers cited extra product photography because the #1 factor they need a lot of from online brands.
The Comprehensive fashionable shopper searching Habits Study
As e-commerce grows the twenty-third year over year, use this study to be told a way to build online and in-person merchandising a lot of seamless expertise (and build a lot of $$ too!)
An image speaks more than Words
Images facilitate a client ascertain the standard and details of a product higher than any description.
In function of having the ability to feel the merchandise as in an exceedingly mercantile establishment, nice product photography lets the user explore the assorted details of the merchandise up shut.
Indeed, therein same study by BigCommerce and sq., nearly 1/2 respondents (49%) cited not having the ability to the touch, feel or attempt a product mutually of their least favorite aspects of on-line searching.
This was the second most detested side of on-line searching within the study.
Mobile shopping is the current trend
As mobile shopping becomes more and more prevalent, pictures can solely become a lot of vital –– as proven by Google’s Speed Update move.
User’s ar more and more mistreatment pictures rather than text to evaluate the suitableness of the merchandise and even to navigate.
Do you suppose a client can browse every description 1st or cross-check the photo?
Having clearer, a lot of appealing e-commerce product pictures suggests that your merchandise can get checked out, clicked on and purchased a lot of typing.
Quality and Trustworthy Images
Using unprofessional or poorly optimized pictures for internet will have a significant impact on your searching expertise and even wherever you rank in search engines.
Do your pictures load slowly?
Have you not additional meta description?
Are folks bouncing as before long as they land there?
You won’t ever get to Page one thereupon quite a behaviour.
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