Branding Design Portfolio
A detailed look into our approach, work-process and results.
Barry L. Moss & Associates, Inc.
Business Industry: Finance and Investment
Barry L. Moss & Associates, Inc. a Finance, Insurance, and Investment Company from Florida, approached us to design their brand identity from scratch.
Our client Mr. Barry was willing to take the brand in a direction conveying trust and positive attitude as key qualities of his company.
To create a brand that clearly conveys the key values and vision of the company thereby helping it to leave an everlasting positive impression in its customers mind.
We created a design to give their business a unique mark that differentiates them from other businesses. Our design served as the perfect visual brand mark for their company.
Finalized a range of colors that can be used on logos, branding materials, a device screen or other interface,and in videos. The finalized color palette reveals a lot about our client's brand, its values, its offerings, its uniqueness etc. We then moved on to create a mood board that defines a brand and its communication. We further took this mood board as a guide in developing website and other brand visual graphics.
We decided to select the right type of fonts to connect with emotions of their consumers and website users. Our chosen typography invokes a feeling, creates a positive atmosphere and makes the brand memorable. Font styles to improve brand's communication through logos, ad copies, magazine headlines, and course books, etc.
We kept the branding simple enough not to deviate from the functional value of the stationary. At the same time we wanted to mirror what people see on other platforms or ads, such as in flyers, newspapers and billboards. Our goal was to make the brand look consistent and effective across all offline platforms since print stationary are mostly used offline in real world
We designed marketing graphics to communicate and promote our client's products and services in a visually attractive and appealing manner. All the materials designed followed the guidelines of company's visual identity. It involved business cards, flyers, posers, gift cards, print ads, certificates, etc.
Our Work (click to zoomin)
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