As a business, we all understand the time and investment that goes into shaping a brand right from its scratch. However, we will be able to make use of its full potential only when it is marketed to the target audience, using a most effective medium.
Now, in the below article let us see how the author helps using uncover methods to improve our brand’s exposure and popularity. Given we already have a well-defined brand.
Align your website
Your website is typically the first place prospects will visit when exploring your brand and products. It provides a window into your company and should maintain the image you’ve created. As a living, breathing digital representation of your company, it should exude your brand identity.
At a glance, visitors should be able to see your corporate culture and values. This usually isn’t a conscious realization, but the seamless user experience with consistent colours and tones that people have come to expect from your company go far in impressing your brand on their minds.
On the other hand, faulty or confusing navigation and pages that don’t work leave customers unsure of who you are and doubting your trustworthiness.
Create a social brand strategy
Put your brand identity to work for you regardless of how many users are utilizing social media channels. By consistently implementing your brand’s voice and tone, and ensuring that every social profile maintains the look, feel, and messaging of your website, you can further promote trust in your visitors.
Ensure that team members keep photos consistent across channels and profiles. This extends the public-facing tone of your corporate culture, and subliminally helps set the expectation of dependability in your audience. Since social profiles are typically the second place visitors go to your website, it’s important to ensure the same edge runs through every word and page that’s connected to your brand.
Market your content
Content is king—and if you doubt that, take a look at these stats. Content marketing costs companies 62% less than traditional outbound marketing and bring 3 times as many leads. In fact, 93% of B2B businesses market with content—because it works.
So as you put together a content team, push to maintain the same consistency and brand-packaged tone across all messaging. Whether you’re creating blogs, ebooks, white papers, podcasts, videos—any type of content—it should communicate your value and expertise to your customers in the same way as everything that emanates from your company—and deliver the same promise.
Communicating the need for consistent tones is imperative whether working in-house or with a remote team. Messaging is about more than words on a page. It includes the design and visuals, such as fonts, colours, and layouts.
Ensuring a solid understanding of your brand identity and design/messaging strategies will help prevent your writers from creating multiple brand personalities and keep your followers feeling stable.
In many cases, especially with a newly launched brand, paid ads provide consumers with the first impression of your company—so make them great.
The overall design and feel of these ads will introduce them to who you are, so every ad needs to properly depict your company, per your brand identity and company culture. One of the fatal mistakes you can make is to create a paid ad that strays too far from your original branding package.
Ensure that your ad, small as it is, is densely packed with information, both implicit and explicit, that conveys your brand personality and values. Every click counts, especially when it comes to pay-per-click (PPC) ads.
You want to avoid attracting the wrong people and amassing high costs. Knowing your audience and keeping your brand identity and strategy in mind will help you tailor your paid ads to appeal to the people you actually want to attract.
Building a brand isn’t rocket science. But it does require a heavy dose of insight into your audience, mission, and values. By defining your brand identity, and developing a subsequent brand strategy package and company culture around it, you’ll have a rock-solid foundation for your thriving business.
An article by Yasmin Khan, source.
I’m sure by now you all have an idea on how important it is to market your brand to make use of its full potential and win over competitors. Looking for a reliable marketing team to get started with your brand marketing? Get a free consultation with us.