A detailed look into our approach, work-process and results.
Business Industry: IT and Software
Endpoint Consulting LLC, a software development firm based out of US was looking for redesign of their logo identity and fresh design concepts for business stationeries including Business cards, Envelopes, etc.
Their requirements extended to website UI and web pages design for their website makeover.
To give the company an updated fresh look to stand out from a highly competitive software industry and improve their presence through consistent visual branding.
We started working on their existing logo and made necessary small shifts to what’s already there by updating colors, fonts and simplifying the entire look and feel. We were after a refreshed look to help the business connect with a new audience and still maintain their customer base.
We decided to select the right type of fonts to connect with emotions of their consumers and website users. Our chosen typography invokes a feeling, creates a positive atmosphere and makes the brand memorable. Font styles to improve brand's communication through logos, ad copies, magazine headlines, and course books, etc.
We kept the branding simple enough not to deviate from the functional value of the stationary. At the same time we wanted to mirror what people see on other platforms or ads, such as in flyers, newspapers and billboards. Our goal was to make the brand look consistent and effective across all offline platforms since print stationary are mostly used offline in real world
We designed a professional and intuitive UI /UX interface which more people prefer to use and keep using it. Our goal here was to improve customer retention rate so that our client's brand can stay ahead of its competition. Better user experience leads to more visitors, more leads and more satisfied customers.
We created a responsive web design to optimise their user’s browsing experience by creating a flexible and responsive web page, optimized for the device their consumers are using. This delivers improved site experience skipping redirection with a unified design approach to create a consistent look and feel.
For website development we chose an open-source website creation platform that is written in PHP and uses a MySQL database. WordPress is probably the easiest and most powerful blogging and website content management system (or CMS) as of today. Our client need a site designed with usability and flexibility in mind and WordPress was the prefect solution for their requirements.
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