Why It Is Important To Keep Your SEO Strategies Updated?
SEO is not a one day game. Any business which has invested in SEO for their business growth knows this very well. One of the key factors that made these businesses stay on top for a long time is SEO optimization.
Of course, there are other contributing factors like content quality, social engagement etc. But strategies that involved optimizing their SEO techniques played a crucial role in sustaining their search engine ranking positions.
We are presenting an article carrying useful tips to optimize SEO content for your website.
You may have seen all the best SEO tips everywhere but I doubt you can find one that can be as comprehensive and updated as this one. It will be constantly updated (if there is going to be any changes) to make sure that the latest tips on SEO can be shared with you and I will place a link within the “SEO” page to make sure that you can easily navigate here.
Tip 1: Choose Single Or Multiple Keywords – Keyword Sniping Vs Multi-Keyword Targeting
Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.
Important note: If you choose multiple keywords, make sure your keywords do not belong to different niches. They should belong to the same niche. Otherwise, search engines would be confused what your website is all about. Makes sense right?
Tip 2: Choose A Right Keyword – General Terms Vs Specific Keyword Phrases
Choose either a general term eg. “SEO” or specific keyword phrase eg. “daily tips on SEO” that you wish to optimize for your website. A general term is typically a highly competitive keyword which is very difficult to rank high easily in search engines since there are so many competitions. However, a general term would draw more searches.
A specific keyword phrase draws lesser searches but drives more targeted traffic. For short-term SEO, it is recommended to go for specific keyword phrase but for long-term, you may like to invest the time and effort into working on general term. At this point of time, honestly speaking, I would recommend you to go for a specific keyword phrase because the general term market is very much saturated now.
Tip 3: Add New And Unique Contents Daily
Blog is a great way to add new content to your website daily. Search engines prefer websites that are updated regularly. News have been heard that search engines are now more favorable with website contents. To be considered as unique, your web page or blog post has to be at least 30% different from any other web page on the internet. Also remember to create your web page with the the keyword(s) you identified in point (2).
Tip 4: Work On Keyword Density But Not Keyword Stuffing
Keyword density refers to the number of times a keyword or a keyword phrase appears in a web page in proportion with other words. The more times it appear over the total number of words, the greater the overall keyword density. It has been recommended that 3% – 7% of keyword density will drive more traffic to your website without being penalized by search engines. However, stuffing your entire web page with too many keywords will not only get you penalized, but drive your readers away too .
Tip 5: Work On Keyword Proximity, Keep The Words Together
It will increase your search engine value if you try to keep your the words of your keyword phrase together. Example, the keyword phrase “best SEO tips and secrets” would carry more weight than “best SEO secrets and tips” if you are targeting at the keyword “SEO tips”. See the difference?
That’s all for my Part 1 of “Best SEO Tips To Optimize Your Website For Search Engines”. I will come up with my Part 2 of this article pretty soon. Stay tuned for it.