The brand and identity of your company are vital to your business being successful. An effective logo will represent your brand and tell your brand story, while also staying up to date with modern design trends.
Your logo should emphasize the brand’s strengths, and reflect its core business values. A logo also has to be memorable or it won’t create an impact. A great example is Nike’s swoosh logo; it fits the modern design trend of simplicity while still representing movement and athleticism.
If you are in the process of redesigning your current website, or launching a brand new one, and your logo does not adequately represent your company’s strengths, you should consider rebranding. Your new website is not going to give you the results that you are looking for if your logo is underperforming. The logo may look out of place, and this will hurt the performance of the new website overall. If you are worried that your logo is not on par with your competitors, you need to redesign your logo before you start to design a new website.
Branding is much deeper than just a logo design. Your company should have a branding guide – which is an explanation of the brand elements and a highly detailed description of your brand. By specifically detailing every aspect of the brand, this brand book will be a guideline for all of your marketing activities, including your website.
The new branding will have to permeate all of your marketing materials. If you redesign your logo, you will need to update your other marketing assets such as business cards, letterhead, etc. to reflect the change.
The web developer you use for your website may offer you additional, rebranding services, or you can choose to work on the elements yourself with free online tools like LogoCreator (for logo creation) and Stencil (for graphic design).
Why is a Logo So Important?
Logos should cause instant customer recognition of a brand. Basically, your logo is essentially the face of a brand. If this brand face is not making a good impression on prospective customers, it is time to make a change.
Consumers are visually driven. Every design, but especially your logo, is important because people process visual images 60,000 times faster than text! The purpose of any logo is to attain the kind of memorability that creates loyal customers.
Why Does My Brand Need a Logo Refresh?
Everything changes with time, and if you don’t keep up, you will get left behind. This is even more true when it comes to graphics like logos! You know that your website should be updated every once in a while to make sure your brand is ahead of the curve. This is also true for your logo. Nothing beats the sands of time; including your logo. There are various reasons every company needs to refresh their logo every now and again:
- People want to work with up to date, state of the art companies. A new logo design shows that you are growing and evolving to keep up with new demands. Using an outdated logo can be toxic for companies because it creates the appearance of a stale brand that is unwilling to change. This is especially true if you are an older brand.
- 2020 has been a year of a lot of change, especially in how people do business. If your competitors are rebranding and relaunching.
- Online sales and sales through social media outlets have also created many changes. You have to make sure your logo is adapting to these new platforms. You may need simplified versions of your current logo for social media avatars and such.
Your logo is the first thing potential customers see when they visit your website or even think of your brand. It is the focal point of your brand’s marketing efforts. Make sure your logo is everything it should be. Be honest with yourself, and consider what a new logo could do for your brand.